regional.pan.leismo-laismo-loismo
Leísmo, laísmo, loísmo: when le, la and lo swap jobs
The etymological system is lo/la for direct objects and le for indirect ones. Three deviations exist, and only one is accepted: leísmo with a male person (a Juan le vi). Laísmo and loísmo are non-standard and regionally Castilian. Paraguay has its own leísmo of a different origin, and the courtesy le is universal.
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Explanation
The baseline, called the etymological system, assigns pronouns by grammatical function, not gender of the verb's meaning: lo and la (plus los, las) are direct objects, le and les are indirect. Veo a María → la veo. Veo a Juan → lo veo. Doy un libro a María → le doy un libro. The three named deviations each break one cell of that table. Leísmo uses le for a direct object (a Juan le vi). Laísmo uses la for an indirect one (la dije la verdad, for le dije). Loísmo uses lo for an indirect one (lo dije que viniera).
Only one of the three is standard. The RAE accepts leísmo de persona masculina singular — le vi alongside lo vi when the referent is a man — as a legitimate long-established variant, because it is so widespread in Spain, including in careful writing. Everything else is outside the norm: leísmo for a woman (le vi, meaning a María), for a plural, or for a thing (el libro, le compré), and all laísmo and loísmo. Laísmo and loísmo are geographically concentrated in the Castilian heartland — Madrid, Valladolid, Segovia — and are socially marked even there; you will hear them, but they are not what a grammar will teach.
Two cases sit apart from the Castilian story. Paraguayan Spanish has a generalised leísmo, using le for direct objects regardless of gender, number or animacy (le compré, of a book) — its source is contact with Guaraní, which does not encode those distinctions, not the peninsular drift. And leísmo de cortesía is accepted everywhere: with usted, le is used as a direct object out of deference (le saludo atentamente, le acompaño). For a learner the advice is short: use the etymological system. It is correct in every variety, is never heard as a mistake, and keeps direct and indirect objects separable when you later meet double-object sentences like se lo di.
Examples
I saw Juan yesterday.
Region: LatAm vs ES
I told her the truth.
Region: universal
I bought the book yesterday.
Region: PY
Yours sincerely.
Region: universal